Tag Archives: Hunahpu Day

Hunahpu Day 2015

Yesterday, we went to Cigar City’s annual bottle-release-and-beer-festival, Hunahpu’s Day.  In addition to releasing their Hunahpu imperial stout, there were dozens of breweries from all over the country, with more than 200 beers on tap. This was Wind’s first time going to Hunahpu’s Day, and after hearing the stories of last year, she was excited but not entirely sure what to expect.

As it turns out, Cigar City did a number of things differently this year, and for the most part the changes worked very well:

  • There were paper tickets from Ticketfly, with the purchaser’s name on them, instead of online ticketing.  Tickets and IDs were checked at entry, which got rid of the duplicate ticket problems from last year and kept the crowd from getting out of control.
  • Lunch was provided by Cigar City’s brewpub/catering service as part of the admission price.  There weren’t as many options as last year, but the provided lunch was good (Redbeard loved the Ropa Vieja, and Wind really liked her Bratwurst).  The line looked very long, but moved very quickly.
  • There were no bottle sales during the event, and no extra bottles sold first-come-first-serve at the end of the event.  Instead, everyone got 4 bottles in a tote bag as they left (with no re-entry).  This went very smoothly as we left, and avoided having to stand in a long line to purchase bottles.  It also avoided a problem Redbeard had in past years: buying bottles in the middle of the event and having to lug them around all day.

The good parts of the festival from last year were preserved: all-you-can-drink small pours from dozens of breweries made for very short lines.  Not having tickets or tokens or any other payment made everything quick and easy.  We’re glad they kept this system from last year instead of returning to 8 oz. pours for $5 like 2013. Redbeard made a list of about 20 beers he wanted to try, and we managed to have more than half of them (along with some last minute additions).  There were a few breweries that ran out of beer after a couple of hours (like Cascade), but the vast majority were still going strong when we left near the end of the event.

Unlike last year, things went pretty smoothly and there was no angry crowd chanting “Cigar City Sucks!” when the beer ran out.  In fact, Cigar City  has a sense of humor (or was pessimistically planning to capitalize on any failures this year) — in additional to the usual merch, they had a “Cigar City Sucks!” t-shirt on sale. Redbeard had to get one, which resulted in us standing in the second longest line of the day (see below for the winner):

Of course, no beer festival would be complete without at least some logistical problems. Compared to last year these are manageable, at least:

  • The longest line of the day, by far, was the line for entry.  We arrived 30 minutes before the event started, and the line was down the block, across the street, and snaking all the way around the edge of their parking lot. It moved slowly and it took us an hour and fifteen minutes before we got in.  It’s not really surprising that the line was slower because they were checking IDs, but they could have started much sooner to work through the line before the starting time.  We’ve seen other festivals do this effectively by taking tickets and letting attendees into a holding area (sometimes with food — looking at you, Vermont Brewer’s Festival, well done!).
  • There was very little shade at the event.  There was one tent with seating at the far end of the space (which was completely packed), and each brewery tent had a small amount of shade at the front of the line.  But since the event’s held in Cigar City’s parking lot, it was otherwise in full sun, with temperatures in the mid-80’s, under a cloudless sky. A few tents in the middle of the space would go a long way towards providing more shade and helping people keep cool.
  • Even capped at 2000 attendees, the space was pretty crowded. The lines for beer were (mostly) nice and short, but the food and merch lines were long and made it hard to move around the space.

All three of these issues probably boil down to not having enough space.  If they can’t move the event to a larger space, they should consider splitting it into a couple of sessions.  The Vermont Brewers Festival does this (three 4-hour sessions over two days), and that’s a great way to serve more people in a limited space.  It would also help address the shade problem if people could go to a session that wasn’t right in the middle of the day.

But, let’s not end on a low note — it was a great day and we had some amazing finds. We both agree the clear winners of the day were Nola and Night Shift. Getting to have about 6 different sours within 40 minutes of entering the event was a (tipsy) delight. In fact, some of the beers toward the front of the space were so good that that is probably why we didn’t get to back before some of the more big name brewers ran out.

Hunahpu Day 2014: A Fullsome Apology & Some Unsolicited Advice

When I got home, I had an apology from Cigar City waiting for me in my email:

So, today did not go as expected. We realize that there were a lot of issues with duplicate tickets, way too long waits in lines, and all of that. We can promise 100% that we are going to make it right, whether it be refund, or whether we brew a batch of beer that we will bottle and make completely free to all attendees that had issues today. We’re completely sorry for all issues that happened today. It really sucked. We completely understand how much it sucked and hate how much it sucked. We don’t want it to suck ever again. We will do what we can to make it right.

I don’t expect anyone, lest of all craft brewers, to be perfect.  It is a lot more important to me that they recognize when they’ve made mistakes and do better next time.  So this apology goes a long way to making things right for me.  And for the record, things went well-enough for me today:

  • I showed up shortly before 11am (as encouraged by Cigar City on twitter, etc.) and I had to wait more than 45 minutes to get in.  This is longer than I would have liked, but tolerable.
  • I bought my three bottles that I was allotted based on entry to the festival, plus another case.  But I spent several hours standing in line to accomplish this (and there were a ton of people around me in the scrum who still had their wristbands, meaning they hadn’t gotten their 3 bottle allotment yet).
  • I was very happy with the changes in procedure this year.  There were many more pouring stations, the small pours made it a lot easier to try more beers, and not having to pay each time made things flow much more quickly.

That said, the lines were still crazy, and there were just too many people for the space.  The last time I looked at the line to get in to Hunahpu Day was around 1:30pm (because I was basically in line for bottles the rest of the time I was there), and the line was still around the corner, down the block and out of sight.  I’m willing to bet many of those people didn’t even get in until it was too late to get bottles they were promised.

As 4pm rolled around, the crowd of people in front of the packaging hall started to get worried that there weren’t going to be enough cases to go around (or any cases at all, as one person said as they passed back through the line with their 3 bottles).  Everybody was still being nice, but some people were clearly spooked.  It all turned out fine for me, and I hope Cigar City can make everybody happy.  But it could easily have been much worse.

So, for the advice: please move this event.  I’m sure it’s great to have a huge festival at the brewery for many reasons, but there just isn’t enough space to do it responsibly.  There’s a giant football stadium right down the road with a gigantic parking lot — maybe they could help you out?  I’m sure there are a ton of other larger venues in town that could handle 3,500 people much more gracefully.  Because there was plenty of beer.  There were plenty of pouring stations.  There was plenty of goodwill and good cheer.  But there was simply not enough room.

Update: Just to clarify: by “plenty of beer” above, I mean there were plenty of beers on tap and pretty reasonable lines for those.  I don’t know how many bottles of Hunahpu there were, but I suspect there were enough for everybody who bought a ticket to get their allotted 3 bottles, and for there to be some cases left over for people to at least have a chance to buy more.  I don’t think it was a shortage of beer that caused the problems today — it was the lack of space and lack of active management of the bottle line.